See it with one example

Two HCPs. One engine. No labels.

Everything here is invented for illustration, a made-up cancer drug we'll call KENVARA, for lung-cancer patients who've run out of standard options. At launch, the client's top priority is getting the right patients tested.

Illustrative, sample data
DB
Dr Bianco
Busy community oncologist
Where
Regional clinic network
Visibility to legacy tools
Invisible to KOL tools, publishes nothing, presents nowhere. Rich in prescribing data.
Where the gap shows up
Treats plenty of eligible patients but isn't consistently ordering the test.
Next best action
Educate on the test. High patient volume, clear gap, two similar practices nearby, one trip does real work.
DA
Dr Anele
Academic professor
Where
Teaching hospital
Visibility to legacy tools
Publishes and presents constantly. Has clearly mastered testing already.
Where the gap shows up
Recent talk positioned the drug using an out-of-date treatment sequence.
Next best action
Share the newer sequencing data, an advisory-board conversation, not a testing one.

Same engine, two completely different HCPs, no labels applied to either. The system simply read what each one needed against the strategy.

Six months on

The strategy moves. So does the plan.

Testing is now widespread, so home office shifts the priority to sequencing. Nobody re-entered anything. The strategy moved, the HCP moved, and the plan followed both.

Dr Bianco

His own testing has improved, we can see it in the data, so his need on that dimension drops away.

Educate on the testDiscuss sequencing
Dr Anele

Rises up the "who to see next" list, her sequencing gap now meets the highest priority.

Rank #4 last monthRank #1 this week

Try it yourself.

The interactive demo lets you flip the strategy and watch the plan re-rank in real time.

Open the demo