Watch a strategy shift, and the whole field re-aim itself.
Home office changes priorities. Every HCP is re-ranked, every action rewritten, every reason updated, without anyone in the field re-typing a thing. Underneath, that dynamism runs on a per-HCP picture built from evidence, not labels.
Illustrative, sample data. Product name, HCPs and numbers are invented for storytelling.
Nothing on these screens is real. What matters is that the plan updates itself the moment strategy moves. When head office changes priorities, who to visit and what to say re-aims on its own. No spreadsheets to rewrite, no field team retyping notes.
This is what happens when strategy changes.
Home office re-aims. Every HCP is re-ranked, every action rewritten, and the reasons update, automatically, and defensibly. This is the strategic payoff, the reason the whole loop exists.
Same HCP. Same data. New plan.
Bianco's world changed twice: he started testing more consistently, and the strategy moved to sequencing. The recommendation followed both, nobody re-typed a thing.
- 1Reads shift on the pivot rows
Bianco's read on Testing (1A) covers, his read on Sequencing (2A) becomes high.
- 2The action rewrites itself
Same HCP, same data, different next best action, because the strategy moved.
- 3The route re-ranks
Anele rises to the top under v2 because her sequencing gap now meets the top priority.
Nobody re-entered anything. The strategy moved, the HCP moved, and both plans followed.
- 1. Dr Marco Bianco
- 2. Dr Amara Anele
- 3. Dr Priya Raman
- 4. Dr L. Fenn
- 5. Dr J. Okafor
Under v2, Dr Anele rises to the top, her sequencing gap now meets the top priority.
And this is the per-HCP picture that makes the re-aim possible.
No “KOL” label. Just what the evidence actually says, including the empty tiles, which are honest about where we can’t see. Precision per HCP is the tactic that lets the strategy above move safely.
One HCP. Claims data, biomarker testing, evidence and action.
A single profile joining real-world claims data, biomarker testing behaviour, evidence, strategy lenses and the next best action for this HCP.
Score across 9 strategic dimensions
Ready to click through the whole loop?
The full demo is eight screens and takes about four minutes. Access is shared under a single phrase we send to prospective clients.